![](https://follow.it/blog/wp-content/uploads/2024/06/New-Layout-and-UX-for-follow.it_.png)
We are excited to announce the launch of a completely overhauled user experience (UX) and layout for follow.it!
![](https://follow.it/blog/wp-content/uploads/2023/11/API-feeds.png)
We’re excited to introduce a new type of feed on follow.it: API feeds, designed to deliver the content you care about most.
![Magazine a new delivery option by follow.it](https://follow.it/blog/wp-content/uploads/2022/07/New_Delivery_Option_-_Magazine_1.png)
We’re excited to introduce a convenient new way to stay informed: the “Magazine” delivery option, delivering all your updates in just one email per week.
![Summarize your article with AI](https://follow.it/blog/wp-content/uploads/2023/12/cover-AI-summary.png)
A main aim of follow.it is to enhance your productivity, and today we’re stepping it up by allowing you to consume content much faster.
![Introducing Date feeds - Follow.it](https://follow.it/blog/wp-content/uploads/2022/07/cover_-_Introducing_Dates__Reminder_feeds.png)
As of today, you’ll see a new type of feed in the follow.it directory: Date feeds. They alert you of specific, scheduled “events” or “happenings”.
![Follow Websites that Don’t Have an RSS Feed](https://follow.it/blog/wp-content/uploads/2022/07/Website_to_RSS_cover.png)
Most feeds in the follow.it directory are RSS-powered, which means they rely on a website’s RSS feed to check for new stories.
While most websites come out of the box with an RSS feed, some don’t have one. Up to now, it wasn’t possible to follow those via follow.it. This now changes.
![More features added to follow.it](https://follow.it/blog/wp-content/uploads/2023/03/cover_1.png)
When you follow a feed (for example in the follow.it directory), you can select “news page” as one of many delivery channels. This allows you to read stories directly in your follow.it account.
We improved the reading experience on the news page in several respects, and those went live today.
![Two factor authentication by follow.it](https://follow.it/blog/wp-content/uploads/2023/01/cover_2.png)
It’s just a small enhancement, but an important one: to bolster security further we now allow users to enable a double authentication process for accessing their follow.it accounts.
![Affordable Advertising for Your Product or Service](https://follow.it/blog/wp-content/uploads/2022/08/your-ads.png)
Over 100,000 websites use follow.it to notify their followers about new posts, for which millions of emails (and other notifications) get sent every day.
You now have the option to place advertising into those emails (for feeds from publishers on the free plan) – at a very competitive price.
![Chrome Extension is Live](https://follow.it/blog/wp-content/uploads/2021/12/Chrome-extension-2-2-1.png)
We’re happy to announce the launch of the follow.it Chrome extension, allowing you to quickly & easily follow websites while browsing the web!
Readers
Follow the news like never before