Readers want new, interesting content. And publishers want readers. Today, however, readers frequently miss out because they don’t get alerted when relevant content got published – and publishers get less readers.

Common alert tools like newsletters, social media, RSS etc., all have major drawbacks – ranging from subscribers’ reluctance to subscribe (fear of spam) to a low chance of seeing the updates even if they did subscribe.

Imagine a perfect tool to follow websites: quick and easy following & unfollowing, no fear of spam, tailoring of feeds to one’s needs, wide choice of output channels, etc. – in short: no risk of missing out on important information, but without information overload.

That’s what follow.it is all about. And what’s good for readers is good for publishers too, as they get many more followers and recurring readers.