SFS

The Social Football Summit (SFS) is thrilled to announce the return of its partnership with ADVANT, which will once again serve as a Main Partner for the 2026 edition, set to take place in the prestigious setting of the Allianz Stadium in Turin on November 10–11.

In elite football, player health management is no longer just a clinical concern—it is a critical financial strategy. With increasingly congested international fixtures and high-intensity match schedules, the economic toll of injuries directly impacts club balance sheets. Maximizing on-pitch performance while minimizing player downtime has become one of the most press...

The convergence of technology, new skills, and the football industry returns to the spotlight during Rome Future Week. On September 25, 2026, the capital will host “AperiTech, between sport and innovation”, a format promoted by SFS ExtraTime in collaboration ...

Sustainability in modern football is rapidly evolving from mere statements of intent into a core strategic pillar of club operations. Against the backdrop of a profound industry transformation, Udinese Calcio achieves a new international benchmark by launching the “Play for Sustainability – All on the Pitch for the Planet” initiative.

Today, football matches are no longer played purely within the ninety minutes of regular time, but in the ability to capture the attention of an increasingly fragmented audience. In a saturated media landscape—where competition comes from video games, streaming platforms, and social media—passive match viewing is an outdated format. The primary challenge for clubs, leagues, a...