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Formes de Luxe – news & innovations on the luxury packaging market - Actualités A la une icon

Formes de Luxe – news & innovations on the luxury packaging market - Actualités A la une

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Website title: Formes de Luxe - The luxury packaging authority across all product sectors

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French Bloom appears to be going from strength to strength. Now minority owned by LVMH, the premium organic non-alcoholic sparkling wine is putting down roots in France's Limoux region with the acquisition of its very own vineyard. “The future of the category is in terroir,” Maggie Frerejean-Taittinger, Co-founder and CMO of French Bloom tells Formes de Luxe.

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Eric and Thierry Wauters, at the head of their eponymous family-owned luxury packaging, printing and finishing company, announced the reorganization of the group’s governance in March 2026. The EPV-certified French player, with historic expertise in hot stamping, has named Rachel Praicheux, CEO of B.Pack, to its governing body. Eric Wauters speaks to Formes de Luxe about the cha...

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Paris Perfume Week, whose 2026 edition took place in April, spotlighted ten Chinese brands at a dedicated space within the event. Formes de Luxe highlights four niche fragrance players seen at the show who stood out from a packaging perspective, be it for their use of red sandalwood, cork offcuts, ceramic or stone.

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Guerlain is celebrating wedding season with its Bouquet de la Mariée artist edition. Limited to just 43 pieces, the scent retails at €18,000.

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While Italy retains its technical and creative edge—notably in the luxury segment—the sector faced a tough year in 2025 as it juggled destocking, international tariffs and cost pressures. To remain competitive, packaging companies are strengthening their R&D muscle, while banking on local production.

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