Primark is dialling up the drama for Spring, launching a new integrated campaign that swaps the high street for high spectacle. Created by VCCP, Shockingly Chic places the retailer’s latest collection in an elevated, haute couture context, complete with models dangling from helicopters, draped across horses and perched atop skyscrapers. But there’s a twist. The work is an ext...
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Title: Creativereview