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Who's taking all the sun loungers? Italians and French more to blame than Germans2 hrs

Stereotype that Germans hog sun loungers by 'reserving' them with towels is only held in Germany and Britain

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Mapping channel relevance: How EHI built a data-driven framework for retail communication planning2 hrs

See how EHI and YouGov Shopper mapped 11 communication channels across 8 shopper segments to build the Channel Relevance Atlas 2026 for retail media planning.

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Voting intention, 9-10 August 2026: Lab 24%, Ref 22%, Con 21%, Grn 12%, LD 11%2 hrs

Latest YouGov Westminster voting intention figures

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Anyone’s guest: UK hotel brand rankings for 20262 hrs

See which UK hotel brands lead YouGov’s 2026 rankings for Consideration, year-on-year movement, business and leisure travellers, Value and Quality.

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Britons have a more negative view of immigration in 2026 than in 20161 day

Attitudes towards migrants from various countries have shifted, with Poles in particular now seen more warmly

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YouGov | News

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