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Cancer Research UK: Personal connections drive higher awareness and donation consideration
New data shows personal connections and fundraising experience significantly increase Cancer Research UK Ad Awareness and donation Consideration ahead of Race for Life.

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In their own words: why do Britons think Brexit was right or wrong?
YouGov's AI interviewer tool uncovers Britons' deeper views on Brexit

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The biggest night in European football drew millions of viewers — but most watched illegally
YouGov Sport analysis reveals how audience reach, sponsor exposure, social buzz and fan sentiment shaped the commercial impact of the 2026 Champions League final.

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Ten years after the EU referendum, do the French and German publics want the UK to rejoin?
Yes in principle, but opt-outs are a sticking point for many

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Who are Great Britain’s true crime podcast listeners?
New YouGov data reveals who listens to true crime podcasts in Great Britain, from the demographic groups driving the genre's popularity to their listening habits and preferences.

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