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Yodel Mobile title: Yodel Mobile: App Marketing Agency for ASO, UA, & Creatives
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App compliance has always been part of an app’s lifecycle, but in 2026, it will play a far greater role in determining long-term success. Every stage, from concept and design to launch, growth, and ongoing optimisation, is now influenced by […]
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Welcome back to ‘Meet the Growthmakers’, our content series spotlighting the people shaping the future of app marketing. This time, we’re speaking to Sophie Douglas, Senior ASO Executive at Yodel Mobile, to explore her approach to app optimisation, client growth, […]
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We are excited to share that Yodel Mobile has won in the Email, Mobile & Marketing category at the Performance Marketing World Awards 2025, for our work with TUI! The Performance Marketing World Awards (PMW) champion outcome-based marketing, highlighting the […]
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App Store Optimisation (ASO) isn’t just a visibility tactic; it’s a full-funnel growth engine. With user acquisition costs rising and both Apple and Google evolving their algorithms towards quality and intent, apps can’t rely on paid channels alone. This is a follow-up webinar to our previous App Store […]
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Black Friday has evolved into one of the most significant events on the e-commerce calendar, generating $10.8 billion in online sales in 2024. With millions of shoppers hunting for the best deals, standing out in app stores and ad spaces […]
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