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Yodel Mobile title: Yodel Mobile: App Marketing Agency for ASO, UA, & Creatives

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The New Rules of App Growth – a research report of 4,000 app users

The New Rules of App Growth is Yodel Mobile’s new app growth research, carried out with Opinium among 4,000 app users in the UK and US. It looks at why consumers make the choices they do when they discover, pay […]

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Yodel Mobile launches new research on how consumers discover, pay for and stay with apps

No app discovery route reaches more than 40% of consumers, according to new Yodel Mobile research with Opinium among 4,000 app users in the UK and US.

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How to measure AI visibility for your app

Imagine this scenario. You ask an AI assistant to recommend an app in your category. Your competitors appear. Your app does not. So, you try a slightly different prompt, and this time your app is included. But the description is vague, an important feature is missing, and […]

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How to use Reddit for app growth: Turning community insights into ASO, UA and retention strategies 

App Store reviews only tell half the story Most marketers spend a lot of time analysing App Store reviews. And for a good reason. They can reveal bugs, usability issues, friction points, user sentiment, and more. They are one of the most direct sources of user feedback available.  However, by the time […]

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A history of app marketing, as told by a founder who was there before day one
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