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Yodel Mobile title: Yodel Mobile: App Marketing Agency for ASO, UA, & Creatives
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First-party data is becoming one of the most powerful tools in mobile user acquisition. From smarter optimisation and audience modelling to more sophisticated bidding and KPI strategies, Rob Maclean-Eltham explores how app marketers can use their own data to improve campaign performance and acquire higher-value users.
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Apple’s new Product Page Headers and Search Result assets give app marketers more control over discovery and conversion. Explore how to design, connect and test these new creative placements effectively.
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Why organic and paid acquisition work better together in 2026 The mobile app industry continues to evolve at an incredible pace, and in 2026, developing a great product and launching it on the App Store or Google Play is no […]
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Welcome to The Loop, our monthly briefing on the developments shaping app marketing and mobile growth. This month, we’re exploring how Apple’s Visual Intelligence could create new routes into app content, why AI-powered super apps are making a comeback and […]
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For mobile games, the battle for attention starts long before a player reaches the first level. It begins on the app store. Before someone installs, your store listing needs to quickly communicate what your game is, why it’s worth playing, […]
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