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Site Kit by Google integration available for all Yoast customers 

This first release of 2026 brings Site Kit by Google insights into your Yoast SEO Dashboard. After introducing the integration in phases throughout 2025, we are pleased to share that the rollout is now complete and available to all Yoast customers using WordPress.

What ...


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How to craft great page titles for SEO?

Writing strong page titles is one of the simplest and most impactful SEO optimizations you can make. The title tag is often the first thing users see in search results, and it helps search engines understand the content of your page.

In this article, you’ll learn what SEO page titles are, why they matter, and how to write titles that improve visibility and attract c...


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The 2025 SEO wrap-up: What we learned about search, content, and trust

SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal SEOs, Carolyn Shelby and Alex Moss, cut through the noise to explain not just what was changing but why it mattered as AI-powered search reshaped v...


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What is a redirect? Types, how to set them up, and impact on SEO 

Ever clicked a link and landed on a “Page Not Found” error? Redirects prevent that. They send visitors and search engines to the right page automatically. Redirects are crucial for both SEO and user experience. For SEO, they preserve link equity and keep your rankings intact. Additionally, it enhances the user experience, as no one likes dead ends.

Table of contents ...


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The December 2025 edition of the SEO Update by Yoast: AI search, publisher deals & more

Missed the final SEO Update by Yoast of 2025? Our in-house principal SEOs, Carolyn Shelby and


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