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Title: XRMust - Your favorite media on immersive storytelling (XR).

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When the Toronto International Film Festival (TIFF) launches its new professional Market this September, the Innovation Hub could easily be seen as another festival programme dedicated to immersive and emerging forms. But in conversation with XRMust, Geoff Macnaughton, TIFF’s VP of Market Programming & Theatrical, describes a broader ambition. Rather than adding XR to...


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Selected for Venice Immersive 2026 as a World Premiere at the 83rd Venice International Film Festival, THE WHITE SABOTEUR (LE SABOTEUR BLANC) is an ambitious new XR installation by French vis...


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Michelle and Uri Kranot are a creative artist team based in Denmark working across the mediums of animation, performance and immersive arts. They previously spoke with XR Must about production and using a different form to make cinema. Their first VR piece NOTHING HAPPENS premiered in Venice in 2017, and their 2020 work THE HANGMAN […]

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Not gonna li...


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One of the most influential studios in immersive storytelling appears to have reached the end of a major chapter. Multiple employees of Felix & Paul Studios have confirmed that the Montreal-based company has closed its doors, bringing to an end one of the most in...


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Digital artists and filmmakers Nicolas Blies and Stéphane Hueber-Blies take the helm of VELVET FLARE. The Luxembourg-based company is placing the development of proprietary technologies for creators at the heart of its strategy, with the internationa...


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