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Imagine this: You’re watching a romantic comedy. The music swells. The main characters are about to declare their love. You’re leaning in – heart full!
Then, a commercial break hits. It’s a pharmaceutical ad.
Suddenly, a voiceover somberly tells you: “…including nausea, fatigue, and in some cases, death,” or the pleasant, “…will shrink your n...
Free ad-supported streaming TV continues to gain traction as both viewers and advertisers look for more accessible, flexible ways to engage with content. With more platforms, new channels, and increased investment from major media companies, FAST is quickly becoming a key part of the streaming ecosystem – offering a familiar, lean-back experience without the cost barrier.
...In this episode of In Context, Wurl’s Tori Owens sits down with Yan Liu, co-founder and CEO of TVision, to explore why attention is becoming a cornerstone of performance in CTV advertising. Liu argues that marketers can no longer rely on audience targeting alone. Instead, true impact comes from capturing attention—an outcome driven by a mix of timing, content relevance, and e...