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WSL Strategic Retail: Shopper Retail Research & Insights | WSL
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Our How America Shops® research reveals a shift in men’s shopping habits. There’s been much discussion about how younger men have driven growth in personal fragrance (ask anyone who has a teenage son) – but that’s just the start of it. In this blog, we highlight how men’s shopping habits for wellness are c...
Recent research suggests that artificial intelligence might recommend recognized national brands over store labels in consumer searches for everyday product needs. We turned to our How America Shops® survey data to share what retailers and brands can do to get in front of AI.
Where Does AI F...
In the past decade, retailers and brands have responded to people’s efforts to take control of their – and their families’ – health and wellness by offering an ever-expanding array of products and services. But the sheer number of choices has overwhelmed consumers. Companies are missing an opportunity here.<...