WRITER

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are the practices of structuring your content and brand presence so AI systems like ChatGPT, Perplexity, Google AI Overviews, and Claude cite and recommend you in their answers. Together with traditional SEO, they form a triple-threat approach to visibility in the AI era. ...

In the last year, I’ve watched marketing roles change faster than at any point in my career. Not in theory: in practice, on my own team at WRITER and on the teams of the companies we work with.

A content manager who used to write 10 blog posts a month now curates the system that writes 50. A campaign mana...

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It’s a familiar sight that AI makes even more common — marketing copy using the same cadence and the same phrasing, and making the same hollow claims across brand after brand. Tools can compress campaign cycles from months to days and produce 10x the content. But if organizations pump out AI content without a system to protect what makes them di...

Playbooks started with a simple idea — AI won’t scale prompt by prompt.

When every marketer and seller uses AI in their own corner, quality is inconsistent, costs are unpredictable, and the best workflows get trapped in one person’s private chat history. The customer experience starts to fragment, as each...