WRITER

Hosting a podcast can be an exciting role, especially when you have great guests booked and the conversation is flowing well. Before you get to the recording, however, some busy work awaits. You still have to research the guest, prep questions, and draft the outreach email.

Once you finish the podcast, more busywork appears. You need to p...

Cathy McPhillips spent nine years at the Content Marketing Institute helping brand the concept of content marketing to a world that wasn’t quite ready for it yet. She watched budgets get denied. She watched executives ask where “content” even fit inside a marketing org. And she watched, slowly, as the entire industry caught up to what the folks ...

The tendency of AI chatbots to validate the thoughts and beliefs of the users they interact with is well-documented. Some casual users find this annoying, others addictive. As LLM-powered agents are increasingly deployed across highly regulated industries, however, that same instinct to agree carries not just a downside for the user, but serious...

When it comes to search engine optimization (SEO), the field of battle is always changing. The keywords and tactics you used last month may no longer be working well, and your competition is always trying to get an edge. The ability to stay relevant has become even trickier as users split their attention between traditional Google search and con...

We don’t like to talk about the messy part of transformation. We like the case studies. We like the ROI slides. We like the neat little charts that go up and to the right. But what happens when you bring a revolutionary tool to a team of experts … and they push back?

In our latest episode of