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The Direct Buy Button is the easiest way to offer print-on-demand books for sale on your own website, a social media profile, in your emails, or with a QR code. 

This short guide will walk you through the process, including creating a Lulu Project, setting up your sales channel, and designing a buy button. If you run into any issues while you’re setting up, refer to


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Direct sales have never been easier or more accessible.

I hate to say things that are so absolute, but it’s the truth.

Launched on August 18, I’m excited to share with you our newest tool for authors, creators, publishers, and businesses: the Direct Buy But...


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Print-on-demand, or POD, is a printing method in which a book (or other products like mugs, shirts, hats, pens, etc.) is manufactured only after an order is placed. Instead of printing hundreds or thousands of copies in advance, an author or creator produces a design that can be printed as individual copies as customers buy them, or in small batches as needed.

The


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