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It’s never been easier to create unique or personalized gifts online. People have always loved gifting books, but today it’s incredibly easy to make a custom, personalized book as a gift that recipients will cherish.
Because Lulu offers individual, book-of-one printing on demand, you can create a unique file, upload it, and order that exact book. There is so much demand...
Not long ago, we released the newest addition to the Lulu Direct product line: the Direct Buy Button.
It’s a pretty simple tool. You connect to a secure Stripe account through your Lulu Direct dashboard, then connect a Lulu project (print book or calendar, n...
If you are running a business built on books, or hope to, direct-to-consumer sales need to be a part of your strategy. Direct sales (along with print-on-demand) have exploded in popularity, and for good reason.
“What are those reasons!?” I hear you asking.
Well, they are myriad. You may decide to sell direct because you want more control over the customer journey...