World Branding Forum

Since its founding in 1967, Tsui Wah has become much more than a restaurant. From its famous milk tea and pork chop buns to its role in preserving Hong Kong's beloved Cha Chaan Teng culture, the brand has earned a special place in the hearts of locals and visitors alike. Explore the story behind Tsui Wah's rise from a local restaurant to a lasting symbol of Hong Kong's culina...

As Meghan, Duchess of Sussex, celebrates her 45th birthday, there's no better time to embrace the cosy, intentional lifestyle that defines her brand, As Ever. From beautifully scented candles to artisanal pantry staples, these five standout finds bring warmth, comfort, and everyday elegance into the home, proving that the simplest rituals often create the most meaningful mome...

Hisense, a leading brand in global consumer electronics and home appliances, has announced PX4 Pro, a new TriChroma Laser Cinema designed to make the big screen part of everyday life.

Academy Award®-nominated writer and director Maggie Gyllenhaal and Genesis unveiled the First Look images for their new film "Flesh Impact" created in honour of Marilyn Monroe's centennial.

Prada Beauty has named Zendaya as the new global ambassador for Prada Paradoxe, signalling a fresh chapter for the fragrance line. The appointment of the multi‑hyphenate American actress, who turns 30 on September 1, coincides with the launch of a new campaign directed by Oscar‑winning filmmaker Barry Jenkins. Rosa Carriço, global president of Prada Beauty, […]