If you’re writing marketing copy and want it to convert better, this is for you. After 15 years of writing, it’s become clear to me that the biggest conversion lifts actually come from a few tiny copy tweaks. No massive rewrites. No new voice-and-tone workshop. Just small, human-centric decisions that make the content feel easier to read and invite more trust. And this is not...

WordStream has been the trusted resource for advertising benchmark data for over a decade. In this guide, we analyzed several of the largest and best studies and compared them with data from TikTok ad accounts we manage to present the most up-to-date average cost of TikTok ads for you.

TikTok has evolved from a place for dance challenges to a platform ...

May is a month bursting with creative and compassionate marketing opportunities. Even when working on my own content, I look forward to May each year as there’s plenty to write about when it comes to marketing during this time, and I’m not just talking Mother’s Day or Cinco de Mayo. There’s National Limerick Day. Honor Our LGBT Elders Day. Small Business Week. Mental Health A...

When it comes to SEO, and really all digital marketing, the most compelling stories have always, and will continue to come from data. And as a business owner or marketer, let’s face it–you can’t afford to make decisions based on anything else. One wrong test, created in the name of hunch, can mean the loss of thousands, or even millions of do...

AI tools don’t magically absorb your brand’s personality the way a human team member does after spending a few weeks immersed in your business. They need explicit, detailed context that’s way more than a one-line prompt like “write in a conversational tone.”

The fix? A brand voice and tone guide built specifically for AI use. Think of it as a cheat sheet that tells AI ...