May is a month bursting with creative and compassionate marketing opportunities. Even when working on my own content, I look forward to May each year as there’s plenty to write about when it comes to marketing during this time, and I’m not just talking Mother’s Day or Cinco de Mayo. There’s National Limerick Day. Honor Our LGBT Elders Day. Small Business Week. Mental Health A...

When it comes to SEO, and really all digital marketing, the most compelling stories have always, and will continue to come from data. And as a business owner or marketer, let’s face it–you can’t afford to make decisions based on anything else. One wrong test, created in the name of hunch, can mean the loss of thousands, or even millions of do...

AI tools don’t magically absorb your brand’s personality the way a human team member does after spending a few weeks immersed in your business. They need explicit, detailed context that’s way more than a one-line prompt like “write in a conversational tone.”

The fix? A brand voice and tone guide built specifically for AI use. Think of it as a cheat sheet that tells AI ...

On the WordStream and LocaliQ social accounts, the posts that tend to perform the best (and I’m talking 10X engagement! Tons of shares!) are ones that either feature our employees or that we share from our employees.

And that’s not unique to our business.

That’s the beauty of employee-generated content (EGC). When people working for your business share their own...

In my many years in the digital marketing industry, it’s been crazy to see how YouTube has grown and become a central part of daily life—for consumers, marketers, and businesses.

Nearly everyone I know uses YouTube in some capacity, whether to learn, to listen to music, to market and advertise a brand, etc.; the ways YouTube can come in handy for both work and play are...