Receive updates from Wordstream for free, starting right now.
We can deliver them by email, via your phone or you can read them from a personalised news page on Specificfeeds.
This way you won't miss any new article from Wordstream. Unsubscribe at any time.
Site title: Homepage | WordStream
Is this your feed? Claim it!
Apple introduced Maps ads in August of 2026, and it’s causing quite a shake-up in the online advertising world.
Advertisers don’t get to be early adopters of a new advertising tool on an established platform like Apple Maps every day. If you’re in charge of marketing for a local business—whether you’ve been running search ads for decades or are new to the game—it’s wor...
Meta Ads is right up there with Google Ads and Microsoft Ads when it comes to the pillar ad publishers businesses are taking advantage of. In fact, over 90% of small businesses we surveyed in our small business trends report said they use Facebook fo...
The goal of every Google Ads campaign is to help your business grow and thrive. There are certainly different stages throughout the funnel that impact that result, but the one most folks are familiar with is a conversion-focused campaign.
Despite having conversion tracking features in place for two decades now, it’s still not a clear-cut science on which portion of you...
Calling customer reviews powerful is an understatement.
A few sentences in a review can influence consumers more than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. Not to mention that reviews are a top local SEO ranking factor, and they can boost your AI visibility!
To get all t...
The businesses getting recommended by AI aren’t always the ones ranking highest on Google, and most businesses have no idea where they stand.
When customers ask ChatGPT or Perplexity things like “best HVAC company near me” or “who do people recommend for emergency dental care in Tampa,” some businesses consistently appear in the answers, and others don’t.
That’s...