Wordstream

You can look at your expenses and see you’re spending money on marketing. But some of those dollars may not be helping you achieve your business goals. When that happens, you have a budget leak.

A budget leak is any gap between marketing activity and business value. And even small ones can become expensive fast, especially when

There was a lot of buzz when OpenAI first announced it would start selling ads on ChatGPT in February of 2026. The AI platform has a huge and growing audience of 1.2 billion weekly users who actively turn to it for product and service recommendations.

That’s a...

It’s no secret that Google’s AI is only getting better and smarter year after year. There’s not really a world anymore where a human advertiser alone will do a better job at:

Setting bids Deciding when a user is ready to convert Choosing the exact right placements Finding the right time to show up

But the thing Google can’t do? Know what is going to meaningfu...

“But how can I steal my competitor’s customers?”

This is a common request I hear from business owners, whether they’ve been running Google Ads for years or they’re setting up their first campaign. How can you “crush the competition” with your Google Ads strategy?

Sometimes, this request is rooted in a good old-fashioned competitive spirit. Sometimes, it’s becaus...

Whatever you pay attention to tends to grow. That’s certainly true for online advertising. When you tend to the results of your various campaigns, you see what’s not working and what’s worth doubling down on.

Of all the metrics you can view, conversion rate and cost per lead are two of the most compelling. When they’re up, it’s a clear signal that everything from targe...