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July is filled with many opportunities for creative marketing—it’s National Anti-Boredom Month, Independent Retailer Month, home to World Emoji Day, Pandemonium Day, and plenty more.
In this article, I’ve taken care of all of the brainstorming and planning for you with a complete list of July awareness causes, themes, national days, and holidays. Plus, get over 30 crea...
Between its widespread usage, versatility, targeting, and low costs, it’s not surprising that Facebook is the top social channel for most small businesses. I
There’s a lot of hype and confusion about search query targeting in Google Ads. From “keywordless targeting” to “close variants,” the deprecation of dynamic search ads and the promotion of AI Max from Search to Shopping, confusion is understandable. And we’re seeing a lot of conflicting recommendations and sentiment, like:
“Broad match is terrible!”
“AI Max is d...
Unlike other website pages that may educate or introduce, landing pages have one job—to get someone to take a specific action. But many of them aren’t converting, even when the offer itself is objectively strong. Design plays an important role here, but the culprit behind lackluster conversion rates is often the copy.
A common pitfall is landing pages ...
For years, SEO for small businesses meant guessing which words people typed into Google. Now it’s about understanding how they talk to AI.
Customers no longer type short phrases; they ask real questions. Instead of “plumber near me,” people ask: “Who can fix a leaking water heater this week without charging an emergency fee?” Instead of “email marketing tips,” they typ...