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Google Ads work reliably for businesses that meet three conditions: commercial-intent search demand exists for what you sell, your unit economics support the cost per click in your vertical, and you can run the account with weekly discipline or pay someone who can.
They donât work for every business.
Our in-depth
A picture (or a gif, or a videoâŠyou get the idea) is worth a thousand words, which is partly why display ads are such a valuable strategy for so many businesses. In fact, 74% of small businesses are satisfied with their display advertising results.
A SWOT analysis is how you figure out where your business actually stands before you commit budget to a plan. It maps four things in one grid: Strengths, Weaknesses, Opportunities, and Threats.
The framework has staying power for a reason. In the Competitive Intelligence Allianceâs State of SWOT report, nearly half of respondents had run at least one SWOT in the previo...
Itâs no secret that AI has made its way into just about every portion of paid advertising strategy. In some ways, that can be a great thing, with the machines having access to many more data points that can oftentimes lead to better results than what we can do manually. Theyâre great at finding patterns in the user behaviors of our customers.
But one area that theyâre ...
We all know that AI bots are scraping our sites, using what they find to deliver answers in chatbots and AI search. But just how frequently are the AI platforms hitting our sites? What pages are they most interested in? Are scrapes resulting in traffic? Or are AI bots just scraping our content to summarize in their results and train their bots without any real benefit to us?<...