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A dangerous misconception is spreading through the public relations industry: that getting a press release “ingested” by AI, or duplicating it across a large number of news websites, somehow creates authority, consensus or a meaningful pattern that makes generative AI more likely to trust and ...
Marketing agencies don’t run out of a single office anymore. Account managers log into ad platforms from home. A freelance contractor on retainer might work from three different countries in three months and never touch the agency’s own network. That flexibility is one of the best things to happen to the industry in years, and few agencies want to give it back.
The cat...