How Stories Happen with Jay Acunzo

There's a hidden marketing gem in a tiny city in Denmark. We need to talk about it...

BUILD A BETTER IDEA: Enroll in the Idea Lab now

This is my new program to help you develop a stronger premise. Your premise is your insi...

Can we make this closing story more awesome? In the closer for his keynote, Ryan Hawk delivers a metaphorical story. But there are some structural issues, a bit too much "throat clearing," and some golden threads poking through that haven't been pulled quite yet.

Plus, Ryan and I talk about what we say to ourselves before hitting the stage, who we admire and how we borr...

My friend Joe Pulizzi sent me the ideas driving his 2 podcasts and his book, Burn the Playbook. He asked if he was thinking about premise development correctly. Naturally, I had to record my take for you to hear too.

BUILD A BETTER IDEA - JOIN THE ...

WATCH THE KEYNOTE BREAKDOWN: https://www.youtube.com/watch?v=5M5GgsisFUc&t=385s

In his new keynote opener, Robert Rose has a few golden threads worth pulling. In this interview, we watch a recent performance and pull those threads, stitching a new structu...