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What’s New in Publishing

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What’s New in Publishing: What’s New in Publishing | Jez Walters | Substack

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A big thank you to today’s sponsor - Bridged Media is a world-leading specialist in turning audience interest and intent signals into measurable results for publishers. The result is higher engagement, more conversions, and stronger proof of value for sponsors and partners, without adding...


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For almost three decades, digital publishing has relied heavily on search engines, especially Google. Strong rankings meant visibility, traffic, and advertising revenue, making SEO central to publishers’ digital strategies.

This model is now shifting as audiences increasingly turn to AI platforms like ChatGPT to deliver direct answers. Instead of visiting multiple websi...


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A big thank you to today’s sponsor - Bridged Media is a world-leading specialist in turning audience interest and intent signals into measurable results for publishers. The result is higher engagement, more conversions, and stronger proof of value for sponsors and partners, without adding...


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Across the media landscape, publishers are increasingly using first-party data to understand what genuinely excites their audiences. Not just who they are, but what they care about.

This shift from demographic planning to interest-led planning is becoming more visible in travel. To explore this further, Immediate commissioned a


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Condé Nast-owned Ars Technica recently retracted an article after editors discovered that several quotations attributed to a named source had been generated using a Claude Code-based AI tool rather than taken from an interview.

Ar...


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