Wellness Watch: What Member Behavior Signals for Fitness in 2026

Spotify just became a fitness company and nobody in fitness noticed

I opened Spotify this morning to build a playlist before a HYROX session. I found a Peloton stretching class instead.

Ten minutes. No upcharge. Sitting right there next to my music like it had always been there. I did the whole thing, because apparently I do not know my own stretching rout...

In July 2026, ABC Fitness acquired Replify, an agentic AI platform already trusted by shared customers including Gold’s Gym, UFC Gym, and Club 24. That acquisition is now live inside ABC Ignite and ABC Glofox as

Your staff has working hours. Your members won’t always have questions within them. They spot an unexpected charge at 9 pm and want to know what happened. You want them to use your services whenever it suits them, but getting help should be just as easy.

Across multiple locations, providing that support consistently takes more than a well-trained front desk. This is...

When 100 people call a gym to ask about joining, the breakdown is brutal. 39 never reach a person. Of the 61 who do get through, staff forgot to ask 41 of them for basic contact info, so the second they hang up, that lead ...

ABC Fitness is expanding fitness-specific AI across the workflows gym and studio operators and coaches rely on every day. Two recent additions are driving that expansion: ABC AI Agents, powered by ABC Fitness’s July 2026 acquisition of Replify, and FitMetrics, now available as an add-on to every ABC Trainerize coach. Together, they bring AI into the day-to-day work of running...