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Wellness Watch: What Member Behavior Signals for Fitness in 2026

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By Lee Robinson

I was sitting in a room with Pete Moore a few weeks ago. Pete teaches at Harvard on mergers and acquisitions. He’s done dozens of deals in the fitness space. And he was walking a group of...


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By Lee Robinson

I played D1 football. I’ve been in gyms my entire life. And I’ve been in the fitness industry for 20 years. So when I tell you that what I’m seeing...


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By Lee Robinson

I’ve spent 20 years in the fitness industry. I’ve watched recessions come and go. I’ve watched operators panic during COVID and rebuild after. But what I’m watching right now is something...


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The most important story in fitness this year was not how many people joined, but what made them stay. Our latest Wellness Watch Industry Insights Report pulls out the signals that matter if you’re planning for a more disciplined, retention-driven ...


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Every member who walks out the door takes more than just revenue with them; they take momentum, community energy, and future referrals.

Attrition doesn’t just hurt your bottom line. It drains staff morale, weakens member engag...


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