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The Wellness Tourism Association defines a Wellness Destination as “A geographical area that fosters and promotes wellness as an integral part of life within the community and economics of the region.”
Back in 2019, the WTA unveiled a nine-point list of assets and attributes that geographic regions of the world should possess as they seek ...
“Wellness-Washing.” Have you heard of it? A cousin of greenwashing, whose origin is in hospitality, wellness-washing suggests an attempt at dishonesty or exaggeration of the steps a hotel is taking to provide a healthy environment and wellness options for guests and employees.
According to
Greenwashing you know. And you know how to avoid half-hearted or even false claims of eco-friendliness when choosing venues—look for green certifications. Ideally backed by third-party verification, these “seals of approval” have become widespread within the meetings-sphere for hotels and convention centers.
But have you heard of “we...
Well Defined, the industry’s leading media and events company covering the business of wellness for industry professionals and consumers, today announced new strategic partnerships with the Wel...
KHM Travel Group, a leading host agency supporting independent travel advisors, is thrilled to announce a new partnership with the Wellness Tourism Association (WTA), a trusted voice and visionary force in wellness tourism.
This collaboration will provide KHM Travel Group agents with specialized knowledge, resources, and opportunities...