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Welcome to GymMaster Blog on GymMaster Gym Management Software

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Gymshark’s Guerrilla Marketing for Gyms

Gymshark Founder Ben Francis Shares His Guerrilla Marketing Tactics for Gym Owners In 2012, Ben Francis was a 19-year-old who owned a sewing machine, a screen printer and an endless supply of ambition. Just eight years later, his brand, Gymshark, would achieve unicorn status with a billion dollar valuation. Gymshark’s success has been built on doing things differently. And...

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Tony Horton’s Email Tips for Gyms

Lessons in Gym Email Marketing from Fitness Icon Tony Horton: Strategies for Gym Owners What does success look like in the fitness industry? A lot like Tony Horton, founder of P90X. An exercise program that sold millions of DVDs, and earned hundreds of millions of dollars, P90X was a home workout phenomenon in the early 2000s. And that success was driven by Horton, who brought a...

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17 Gym Event Ideas to Boost Members in 2025

17 Gym Event Ideas to Skyrocket Your Member Acquisition in 2025 One of the biggest challenges - and biggest opportunities - for a gym business is to simply get potential members to visit your premises. Once the prospective member is on site, they can familiarize themselves with your gym, meet your friendly staff, try out your classes and equipment, and generally get comfortable ...

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Grow Your Gym with Partnership Marketing

Unlock the Power of Partnership Marketing for Fitness Studios: Proven Strategies for Gym Owners Partnership marketing is a strategy that sees your gym or fitness studio collaborating with complementary businesses, influencers or technology providers. In the process you gain access to the partner’s customers or followers, and they gain access to yours. When done well, partn...

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Marketing Your Gym to Different Generations

3 Generational Marketing Strategies to Grow Your Fitness Business in 2025 It’s hard to understate the value of marketing in the ultra-competitive fitness industry. But to be truly effective, your marketing can’t be one-size-fits-all: you need to change your content and messaging to speak to specific target demographics. One of the simplest and most effective ways to ...

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