Web Training Wheels

PageSpeed scores and Core Web Vitals are both Google metrics for site speed. They are often aligned with each other, meaning that if you have a good PageSpeed score, you should also have good Core Web Vitals. But, since there are some fundamental differences, they can also tell different stories. It’s important to understand how each of them works and how to best consider...

Cookie banners are an unavoidable part of our web browsing experience these days. As much as we hate them as users, site owners need them to not only demonstrate to visitors that they have privacy options and to build trust, but to make sure they are complying with a variety of laws.

It’s a tricky world because the average site owner is not a lawyer but it feels...

This is a case study for SBWineLiner.com which is quite a new site and doesn’t yet get a huge amount of traffic. Core Web Vitals are not yet available so PageSpeed scores and user experience are what I was optimizing for.

The goal for this site was to make the mobile version faster since clients are using the site while on the wine tour and therefore not always...