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Practicing good local SEO used to mean making sure your address and phone number were prominent on your website, and possibly completing a Google Business profile. Unfortunately, that’s not enough anymore.
Search engines don’t want to just know your business exists, they want to see it. And, users need visuals, too. That means photos, video clips, product demos, and...
Over the past few years, it has been obvious that AI would change the way search engine optimization (SEO) would look going forward. Most of the forecasting is centered on the fact that AI content is everywhere, and that Google and the other search engines are using advanced algorithms to offer results customized for each user.
Those shifts have definitely been taki...