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The future is always murky, but there is one thing we can say with certainty about the state of online marketing: SEO shortcuts aren’t going to cut it anymore.
There was a time when keyword stuffing, backlink schemes, and AI-generated content could help you get more visits to your small business website. But now, search algorithms have outpaced those tricks.
...Search engines used to be designed for finding websites. Now they are AI-powered answering machines that alter their responses in real-time based on user intent, location, search history, and other factors. That trend isn’t going to slow down, meaning small businesses should be making adjustments now.
So how can you prepare to dominate your competition on G...