WAV Group Consulting

What happens when artificial intelligence becomes smart enough to do more than answer questions, but still lacks the judgment to know when it is making a terrible decision?

That was one of the most memorable themes from

It wasn’t that long ago that a Mac-toting agent couldn’t log into their own MLS. That era is over, and it isn’t coming back. The MacBook Air is now the best-selling business laptop on the planet. Mobile MLS access went fr...

The Bottom Line: Sellers have been sold a myth. Getting a listing onto a public advertising portal, Zillow chief among them with over 200 million monthly users, does not shorten time on market and does not raise sale price. It does the opposite. New independent data confirms what WAV Group has argued for over a decade: advertising websites are lead-generation busin...

The WAV Group 2026 Broker Sentiment Survey set out to take the pulse of broker-owners, broker-managers, and principal brokers on the issues shaping their businesses today, from MLS satisfaction and AI adoption to brokerage consolidation and the long-term direction of the industry. The brokers who responded skew toward independent and experienced. Nearly 70% run independent br...

Don’t miss: Inside AI Episode 4: Drew Fabrikant, CEO and Founder of Scout, explains what real estate should be preparing for next

About 18 months ago, Drew Fabrikant told me something I thought was completely insane. He predicted that his bot would eventually talk to my bot. They would have conversations, exchange information and then report back to us about w...