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Site title: Leaders in Real Estate Consulting - WAV Group

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Brokerage owners are being misled by outdated multiples, recycled market chatter  and AI answers that sound confident but don’t reflect what buyers are doing now. Drawing on conversations with brokerage owners, buyers, and M&A professionals across the industry, this article reflects insights from WAV Group CEO Victor Lund and REMA Co. CEO Mark Lukes on the realities ...


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For more than three decades, WAV Group has worked alongside MLSs, brokerages, associations, and technology companies to help advance the infrastructure that powers real estate. Through every major technology shift, one belief has remained constant: cooperation works.

The MLS is one of the greatest examples of competitors coming together to create something bigger than ...


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MLSs don’t necessarily think of their brokers as their sales team, but the truth is, without them, MLS would not have customers. No MLS would survive without hard-working brokers.

Brokers are the ones doing the daily, often thankless work of recruiting professionals into the real estate industry. They train new agents, support experienced ones, help them navigate chang...


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“Before you dismiss this as a story about ceramic owls and NASCAR plates, stay with it. The real point is what happens when real estate confuses maximum exposure with maximum value.”

— Written By Victor Lund

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Dave and Karen listed their home in the spring. Their broker, a confident man named Brad who wore a fleece vest with ...


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Bottom Line: The question CEOs are asking, “How much should I budget for AI?”  is already the wrong question. The right question is, “How much revenue am I leaving on the table by under-investing?” The market has answered. You should listen. What the Numbers Actually Tell Us

Anthropic just crossed $30 billion in annualized revenue, triple its run...


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