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Reviews are everywhere in hospitality, yet most operators still misunderstand what they actually represent. In this episode of STR Global Unlocked, Simon Lehmann sits down with Ben Jost, CEO of TrustYou, to unpack why guest feedback analytics, reputation management, trust, and experience intelligence are emerging as critical drivers of decision-making and long-term performanc...


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The conversation covers a wide range of topics, including predictions, market trends, real estate sales, international markets, guest behavior, pricing strategies, winter trends, winners vs. losers, best places to invest, AI usage, and a fun ‘Quick Draw’ segment. The speakers discuss the impact of regulations on guest behavior and highlight the concept of predictions as […]


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The present study analyzes the performance of Airbnb listings in terms of occupancy rate, number of bookings, and revenue, employing data mining methodologies. The research objective is twofold: to highlight the strongest determinants that influence customer’s purchase intentions and to propose reliable models capable of predicting the listings’ performance. The data set refe...


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Revenue management is often presented as a data problem. At DARM 2025, Scott Bunce reframed it as a communication problem.¹ In a panel discussion titled “Speak to Owners About Sensitive Revenue Management Opportunities,” Bunce and industry leaders Conrad O’Connell, Stephanie Huml, Kevin Vozar, and Matt Loney tackled a reality most operators quietly wrestle with: revenue […]


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With the 2026 FIFA World Cup schedule now public, early performance indicators across host markets are beginning to take shape. In a recent analysis released January 22, Key Data reports a mixed but instructive picture: guest check-ins remain uneven, yet pricing power is strengthening across most host cities.¹ Year-over-year growth in check-ins varies widely. Houston […]

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