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If you're a hotel marketer, your reaction to AI has probably fallen into one of two camps. You're either excited about the possibilities, or you're wondering how you're supposed to fit another technology into a role that already requires you to be part marketer, part analyst, part website manager, part content creator, and part project manager.
That second reaction is ...
Walk into almost any hotel marketing conversation right now and you’ll hear it:
“We need AI.”
But ask a simple follow-up: “what does that actually mean?” And the answers get vague.
Is it rankings? Content? Automation? New tools?
The reality: most hotels don’t need “AI.” They need clarity on what AI should actually do for...