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In this week’s Week in Charts, Magnite on the impact of The Trade Desk’s OpenPath, PubMatic leans into agentic campaigns, and Amazon overtakes DAZN in sports rights spend.
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Plenty has been written over the past year about publishers seeing declines in referrals from Google, as the search giant has upped the presence of its AI tools within Google Search. With Google’s AI Overviews and AI Modes delivering d...
Adoption of programmatic trading in CTV is on the rise, according to IAB Europe’s inaugural ‘Attitudes to Digital Advertising’ report, but the trade body’s survey of its members revealed that this adoption is fragmented, with gaps in visibility causing high levels of uncertainty. While 21 percent of respondents now buy or sell over 81 percent of their CTV inventory programmat...
In this week’s Week in Review: Paramount is set to acquire Warner Bros. Discovery after Netflix drops its bid, the Premier League announces plans for a streaming service in Singapore, and ad tech companies report continued CTV growth.
Top StoriesNetflix Drops WBD Bid, Paving Way for Paramount Takeover
Netflix has walked away from its $83 billion bid to b...