VideoWeek

Brand safety has often been a thorn in the side of premium publishers. In theory, it should work in their favour. Big media companies often emphasise the safety of running ads alongside professionally produced content compared to the wild west of...

RTL this morning announced it has completed its acquisition of Sky Deutschland, in a €68 million deal designed to strengthen the European media business in the face of competition from global streaming giants.

The acquisition sees RTL Group take f...

In this week’s Week in Review: the AGF extends its HbbTV trial, Netflix signs a deal with The Breakfast Club, and audience acceptance for streaming ads grows.

Top Stories

Germany’s Measurement JIC Embraces Big Data

Germany’s TV and video measurement joint industry committee (JIC) is pushing ahead with integrating HbbTV (Hybrid Broadcast Broadban...

Roku on Wednesday announced a revamp of its home screen for the first time in over a decade. The new user interface (UI) is designed to streamline discoverability and personalisation, according to the company, using AI to surface recommendations for in...

Japanese holding group Dentsu released its mid-year global advertising spend forecast this morning, predicting 5.0 percent growth this year and 5.5 percent in 2027, a deceleration compared to last year’s 5.8 percent growth.

This ...