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From agency holdcos to Big Tech firms, the pivot towards AI has resulted in layoffs across the industry. But rather than AI replacing roles at these businesses, Tal Jacobson, CEO and Director of Perion, says t...
For years, broadcasters have been largely content to drive audiences to social platforms for interaction and engagement. But that relationship is changing thanks to a mix of shifting consumer sentiment and regulation says Tim Rudder, Co-Founder of UpTalkTV. Now, Rudder says there’s a massive opportunity for TV businesses to create their own in-house interactive experiences.
In this week’s Week in Review: Netflix earnings call short of Wall Street expectations, Publicis plans to ramp up content production for machines, and the CJEU rules against YouTube in content liability case.
Top StoriesNetflix Misses Wall Street Expectations and Considers Free Content in Q2 Earnings
Netflix reported $12.56 billion in revenues for ...
Video continued its upward trajectory in Q2 2026, according to the latest IPA Bellwether Report, becoming the only media category tracked by the study to see upward revision in marketing budgets. Based on the net balance of UK marketers upping their budgets for each category, video saw its highest rate of growth since Q3 2024, highlighting ongoing investment in brand-building...
Teads has been working with home screen ad formats to the buy-side for a while now, sourcing inventory from TV OEMs and apps to enable advertisers to run home screen campaigns. As the format grows, Teads is now bringing its home screen infrastructure and ad serving capabilities to the sell-side, helping new sell-side companies spin up home screen offerings, bringing them new ...