Following years of political and economic turmoil, many brands have become more accustomed to continuing advertising through global crises. Agency CEOs generally give a nod to current events in their quarterly earnings, acknowledging the po...

In this week’s Week in Review: Netflix executives discuss the streamer’s programmatic strategy, Viant acquires TVision for $40 million, and IAB reports rapid growth in digital video ad spend.

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Netflix Sees Programmatic as Core to its Ads Business

Netflix reported its Q1 earnings on Thursday, with revenues up 16 percent year-on-year, r...

As war in the Middle East continues to unsettle the global economy, UK businesses are upping their marketing budgets in the face of uncertainty, according to the latest IPA Bellwether Report. The survey found that a net balance of +7.3 percent of UK marketers raised their total marketing spend in Q1 2026.

The net balance (derived from the proportion of marketers who in...

TiVo Ads has today launched its automatic content recognition (ACR) TV data offering in the UK, introducing an independent, measurement-first dataset which the company says is designed to bring greater clarity to cross-platform TV viewing. ...

New Video Frontiers starts tomorrow and doors open at Kings Place, London at 8.15am for breakfast and networking. At the time of writing there is currently just seven tickets remaining so act now if you’d like to join us.

VideoWeek’s fla...