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Message History

Could AI potentially bring about the decline of public demos? 

Another Steam Next Fest is done. Much to the relief of sweat-drenched marketing teams everywhere. Alot of the recent discourse around Next Fest focused on the sheer number of AI games hurriedly thrown in, adding more fish to an already full pond.  Something I’ve been thinking about recently is the growing risk of AI-assisted game cloning and what that could mean for indie dev...


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Does Game PR Still Move The Needle?
Media articles do move the needle in 2026, just not the way people expect.

A common take in games marketing right now is: “Press doesn’t matter anymore. Articles don’t move the needle,” whether that be wishlists or sales. If what you mean is ‘one review won’t magically produce a launch,’ sure. But the contrarian truth is that media coverage is sti...


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Are Games Getting Cheaper? The Steam Pricing Shift and a Marketing Opportunity

I recently read a great post by our friend Simon Carless over at GameDiscoverCo about Steam prices lowering. If you haven’t already, it’s well worth subscribing to Simon’s newsletter. With several interesting data points, it did get me thinking abo...


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From Vicarious PR to Vicariously – A Little Name Change, A Big Level-Up
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Targeting the Masses: How Hardware Data Informs Inclusive Video Game PR and Marketing
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