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Title: VDB on Marketing
Search has become the first step in nearly every jewelry buying journey. Whether you serve retailers or consumers, your audience is searching long before they make contact. For B2B wholesalers and B2C retailers alike, strong search engine optimization is one of the most effective ways to stay visible, competitive, and discoverable in a digital environment where buyers ...
Email marketing isn’t new, but it’s still one of the most powerful ways to connect with jewelry customers. Whether you’re reaching out to loyal clients, new subscribers, or retail partners, a well-crafted email can spark interest, build trust, and inspire action.
The challenge? Standing out in a crowded inbox. Every subject line competes for attention, and every...
In the jewelry industry, relationships drive business—but trust is what starts them. Whether you’re supplying loose diamonds, manufacturing bridal lines, or providing logistics and technology support, today’s buyers want more than specs and pricing. They want to know: Who else works with you? What do others say about you? Are you reliable when it counts?
Social ...
Let’s face it: running ads is expensive, and not always worth the cost. That’s why more jewelers are looking to organic search—aka SEO—to bring in traffic that sticks around and doesn’t blow the budget.
The good news? You don’t have to be an SEO wizard to make progress. A few smart moves, done consistently, can make a big impact. Here are 10 SEO strategi...
You spend hours selecting the perfect stones. You obsess over settings. You make sure every piece is showroom-ready. So why do your images look meh on your website? Or worse — blurry in print?
Here’s the truth: no matter how beautiful your designs are in person, they won’t sell if they don’t look just as stunning on screen or on paper. And that all come...
