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Title: VDB Business Strategies Articles
By Holly Mui
Buying new software feels like progress. You identify a problem, evaluate platforms, watch demonstrations, and sign a contract. By the time implementation begins, it can feel as though the hardest decisions are behind you.
Often, that is when the real test begins.
A recent software transition within our own business provided ...
By Tanya Nisguretsky, CEO and Co-Founder of VDB
For decades, my family operated a successful jewelry business on 47th Street in New York City.
We knew the industry from the inside. We understood r...
Gold has always carried emotional weight in jewelry. It represents value, permanence, heritage, and luxury. But when gold prices rise sharply, that emotional value starts colliding with a very practical customer concern: price.
For jewelers, this creates a different kind of sales challenge. The issue is not simply that merchandise costs more. The bigge...
Technology is becoming a larger part of how jewelry retailers, wholesalers, and manufacturers operate. From jewelry websites and online marketplaces to ring builders, diamond search tools, virtual inventory, APIs, and in-store sales platforms, the industry is investing more heavily in digital solutions.
But the real value of jewelry technology is not simply having more...
For most diamond shoppers, the experience begins with a familiar list of shapes.
Round. Oval. Cushion. Emerald. Pear. Marquise. Radiant. Princess.
Those classic shapes will always matter. They are the foundation of diamond buying and selling. But sometimes, a customer, designer, brand, or manufacturer wants to explore something that does not fit neatly in...