VDB Business Strategy Articles

The Future is Now: How to Sell Diamonds in the Digital Age

Tue, 17 Nov 2020 16:19:13 GMT

Guest Blog from GemLightBox

Digital connectivity matters now more than ever.

It’s Not Your Parents’ Oldsmobile

Mon, 16 Nov 2020 18:30:27 GMT

Making changes to your business as a 2nd or 3rd generation jeweler can be hard, but if there’s one thing that all business gurus agree on, it’s that businesses of every size must evolve and grow if they want to remain viable.

Leave it to Beaver

Mon, 09 Nov 2020 18:40:30 GMT

Television producers that did not adopt color technology (and it was expensive!) did not survive. There’s a great parallel here to websites, and to jewelry platforms as well.

What’s the Big Deal About Fresh Content Anyway?

Thu, 05 Nov 2020 05:56:51 GMT

Having regularly refreshed, visually interesting content is one of the best ways to attract new customers to your website.

You’re In Control – And You Should Be

Tue, 27 Oct 2020 20:30:56 GMT

As technology evolves, it becomes easier to customize and less expensive to own.

For Less than the Cost of a Cup of Coffee Per Day

Tue, 13 Oct 2020 23:03:14 GMT

For less than the cost of one cup of coffee per day, you could make a powerful investment in your company's performance.

The Distance Sale

Wed, 12 Aug 2020 00:14:15 GMT

Prepare for video sales calls the same way you would for in-store appointments, and you’ll get better results every time.

How To Create An Interactive, Engaging Customer Experience In The Jewelry Market

Thu, 06 Aug 2020 21:27:31 GMT

Today, about 80% Americans are online shoppers, compared to just 22% in 2000. It’s no longer a competitive advantage to have a digital display – it’s a necessity.

The Pareto Principle Is Dead – At Least In Online Merchandising

Thu, 06 Aug 2020 20:37:49 GMT

Back in the early 2000s, the editor of Wired magazine, Chris Anderson, guessed – like most people – that only 20% of an early online streaming music service’s tracks would be played in any given month. After all, the Pareto Principle – the idea that 20% of everything gives you 80% of results – had long been proven to be true.

But he guessed wrong.

If You’re Not Mobile, You’re Not Really Online!

Thu, 06 Aug 2020 20:33:06 GMT

Early in 2018, Google dramatically shifted how they index web traffic. They no longer index “desktop” websites for placement in search results. Instead, they now index mobile versions of websites, and base search rankings on mobile content and performance. Why did they do this? Because today, online means mobile.