VDB Business Strategy Articles

In May 2025, a luxury jewelry retailer was targeted by one of the world's most active cybercrime organizations. The attackers demanded more than $8 million in cryptocurrency. No ransom was paid, but the company still absorbed $2 million in losses tied to business disruption, investigation, and mitigation. At least 77 gigabytes of data had already left the building bef...

By Holly Mui

Buying new software feels like progress. You identify a problem, evaluate platforms, watch demonstrations, and sign a contract. By the time implementation begins, it can feel as though the hardest decisions are behind you.

Often, that is when the real test begins.

A recent software transition within our own business provided ...

A personal story about recognizing change, building what came next, and adapting before the market made the decision for us

By Tanya Nisguretsky, CEO and Co-Founder of VDB

For decades, my family operated a successful jewelry business on 47th Street in New York City.

We knew the industry from the inside. We understood r...

Gold has always carried emotional weight in jewelry. It represents value, permanence, heritage, and luxury. But when gold prices rise sharply, that emotional value starts colliding with a very practical customer concern: price.

For jewelers, this creates a different kind of sales challenge. The issue is not simply that merchandise costs more. The bigge...

Technology is becoming a larger part of how jewelry retailers, wholesalers, and manufacturers operate. From jewelry websites and online marketplaces to ring builders, diamond search tools, virtual inventory, APIs, and in-store sales platforms, the industry is investing more heavily in digital solutions.

But the real value of jewelry technology is not simply having more...