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Remember when gifting someone a smartwatch felt a little expensive? Well, not anymore. Today, smartwatches are amongst one of the top tech products that people add to their carts when there is an online sale, making it a trend that affiliates shouldn’t overlook.
Smartwatches have become a part of everyday life for most people – from tracking heartbeat or sleep h...
The biggest challenge in customer acquisition isn’t reaching people who have never heard of your brand – it’s convincing shoppers who are already comparing products to choose yours.
For many DTC brands, generating traffic is no longer the biggest hurdle. The bigger opportunity lies in attracting shoppers who are already researching products and are closer to making a ...
How much should we pay affiliates? Which publishers should we partner with? Can affiliate marketing help us in D2C customer acquisition? And where does it fit into our overall D2C marketing strategy?
These are just a few of the questions D2C brands ask us every day. If you’re launching your first affiliate program or looking to scale an existing one, understanding the...
Most D2C brands assume the purchase happens on their website. In reality, the decision is usually made earlier. Around 58% of shoppers have bought something after seeing it on social media in the US only, according to SellersCommerce.
By the time they reach checkout, the decision is already formed. The website becomes a place to confirm what they have already chosen.&...
A ₹500 order and a ₹5,000 order don’t create the same value for a businesses. Yet many D2C brands start their affiliate programs with commission structures that treat them the same way, paying a flat rate regardless of what is actually sold. While that may simplify program management, it often overlooks the difference in revenue generated by each sale.
It means ...