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July to August is when laptop sales spike every year. Colleges start, and a new laptop becomes the one non-negotiable item on the shopping list. Lenovo knows this pattern well, and its Back to School Sale is timed exactly for it.
The brand announced Q1 FY27 revenue up 43% year-on-year. That kind of growth doesn’t happen without real demand on the ground. For affiliate...
Who doesn’t love a good outfit at a steal?
And with a festive calendar full of celebrations, that deal becomes even more tempting. Our wardrobes get a reason to make room for something new, especially with family gatherings, parties, and weddings filling the calendar. For affiliates, that means there is no need to wait for the main festive sales to begin. The weeks be...
Festive sales change the pace of a DTC brand’s business overnight. A campaign that is performing at its usual pace can suddenly see orders climb as shoppers start spending more around major sales.
According to Razorpay, ecommerce brands can see order volumes increase by 60% to as much as 3x during flash sales and festive weeks compared with normal business days.
<...Fashion sales work best when shoppers already have a reason to buy. Independence Day gives them one, with many looking for new outfits and festive styles while discounts make the purchase easier to justify. AJIO’s recent numbers show why affiliates should pay attention to this shopping period. According to its Brand Awareness report, AJIO added 1.9 million new customers in Q...
Beauty and Personal Care is expected to grow by over 20% during festive sales, according to Scanx. It’s because there are more occasions to dress up. And with that, people tend to take more pictures during the celebrations, which can make them think about their makeup or skincare a little more than usual. On top of that, festive discounts can make it easier to finally buy so...