Please turn JavaScript on
header-image

Varsity Branding

Subscribe in seconds and receive Varsity Branding's news feed updates in your inbox, on your phone or even read them from your own news page here on follow.it.

You can select the updates using tags or topics and you can add as many websites to your feed as you like.

And the service is entirely free!

Follow Varsity Branding: Home of Retirement Community Marketing: Varsity

Is this your feed? Claim it!

Publisher:  Unclaimed!
Message frequency:  0.86 / week

Message History

Experience has become the most powerful differentiator in senior living, and it no longer begins after move-in. Today’s prospects and families expect to understand daily life, feel emotionally confident, and see proof of culture long before they make a decision. Technology now plays a central role in shaping those early impressions, helping communities move beyond selling flo...


Read full story

The following is a guest blog entry from Larry Carlson. Larry is an advisor, board member, and author of


Read full story

Longevity isn’t the prize if the years aren’t lived with joy, purpose and real connection. In a recent episode of Varsity’s podcast, Roundtable Talk, Derek talked with Dr. Kerry Burnight, a nationally recognized gerontologist, author of the New York Times bestselling JoySpan, and a longtime leader in aging research, policy and elder abuse prevention.

They unpacked why ...


Read full story

Wellness in senior living is not a checklist. It’s personal, it changes over time and it’s shaped as much by connection and purpose as it is by health metrics.

That theme drove a recent conversation on Varsity’s weekly Roundtable with Kyle Robinson of Wellzesta, an all-in-one engagement platform that connects residents, staff and families while supporting wellness and ...


Read full story

The way people think about aging doesn’t just shape attitudes — it shapes choices, behaviors and well-being. For senior living marketers and sales leaders, that means the words, images and subtle cues used every day can either reinforce tired stereotypes or support a more confident, age-positive view of later life.

That was the focus of a recent conversation on Varsity...


Read full story