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You can measure what happened after you released it. What most product discovery practice never examines, and has no frame for examining, is whether the human reasoning that produced it was sound.
AI is compressing the distance between idea and delivery faster...
Following the line from Plato’s Forms to the iPod, and what it reveals about where great design actually begins.
There’s a screen most people have seen at least once.
You’re trying to cancel a subscription. You’ve made up your mind. You click the button that looks like it starts the process.
And then something strange happens.
The page that loads isn’t a cancellation form. It’s a full-scr...
In March I switched from ChatGPT to Claude. The sessions were better, but for the first four to six weeks there was a tax I kept paying at the start of every new chat.
I’d set up a Cowork project for each design stream I was working on. Each one had its own product context, team context, what I ...