URLgenius Blog

Prime Day is no longer just a retail tentpole. It’s a preview of the upcoming holiday season. New URLgenius research reveals how creators are operating like media businesses across rapidly diverging comm...

__TL;DR__ - Create App-Open Links for ChatGPT Apps and custom GPTs - Generate dynamic QR codes for AI-powered experiences - Route users into ChatGPT across iOS and Android - Measure App-Open rates, devices, and referring sources - Preserve continuity between discovery and engagement

AI ![URLgenius Introduces App-Open Links for Invoking Custom GPT Conversations](//images...

__Executive Summary__ - Retailers continue investing heavily in retail apps, loyalty programs, retail media networks, and first-party data strategies to strengthen direct relationships with consumers. - Many shopper engagement initiatives still route consumers through browser-based experiences before they reach the intended destination within the retailer app. - App-open experie...

__Executive Summary__ - Retail media audiences are increasingly activated across paid social campaigns, creator content, influencer marketing, and emerging AI-powered shopping experiences to drive measurable commerce outcomes. - Many retail media campaigns still route consumers through browser-based experiences before they reach the intended shopping destination, creating fricti...