UpPromote

SummaryCHALLENGE Scaling a fast-growing influencer program across a two-person marketing team, with no single funnel to organise it. Keeping every sale tied to the right source and the right team member, since each manager earns commission on what they generate. Uncertainty over affiliate traffic quality, as some affiliates run branded Google Ads on NutriQ’s own keywords. SOLU...

SummaryCHALLENGE Every dollar of revenue comes through affiliates, with no storefront or paid marketing to fall back on. Growth has depended on stylists recruiting other stylists, but selling and recruiting turned out to be different skills. With affiliate growth slow, scaling the stylist base is the real bottleneck. SOLUTION Built a tiered stylist program: 25% base commissio...

SummaryCHALLENGE The previous affiliate platform charged a high fixed monthly fee plus a 7% commission on the tool itself. To absorb that cost, SNOCKS cut affiliate commissions to 5%, which weakened performance. The program is run by one person, only a few hours a week. SOLUTION Switched to UpPromote, native to Shopify. Built six programs into an automatic tier system running...