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Quick answer: A B2B company needs enough working capital to cover its operating costs for the length of its cash conversion cycle, the number of days between paying for materials and labor and collecting from customers, plus a cushion of 10% to 20%. As a quick health check, most B2B companies aim for a working capital ratio between 1.2 and 2.0.

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The Short Answer

For a B2B company, the cash conversion cycle is the number of days between paying for materials, labor, or inventory and actually collecting payment from your customers. Because B2B sales almost always come with payment terms, the cycle tends to run long, and every day of it is cash you have to front out of your own pocket. The fastest...


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Quick Answer

A 13-week cash flow forecast is a week-by-week projection of the cash coming into and going out of your business over the next quarter. To build one, start with your current bank balance, list expected receipts by the week you will actually collect them, list every payment by the week it leaves your account, then calculate...


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Quick answer: Net 30, Net 60, and Net 90 are B2B payment terms that give a customer 30, 60, or 90 days from the invoice date to pay in full. Longer terms can help you win larger customers, but every extra 30 days adds roughly one more month of sales to your accounts receivable. The right term is the longest one your cash flow can carry without strain, and...


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