Most distributors think about their eCommerce site as a self-service channel. The customer logs in, finds what they need, places the order. The rep is somewhere else, working the next prospect or managing an existing relationship by phone.

That model works, to a point. But it leaves a gap. Customers who are not yet comfortable navigating your site on their own, or who...

Today’s showroom customers rarely begin their buying journey in person. They start online, researching styles, comparing finishes, checking dimensions, and narrowing down options before they ever book an appointment or walk through your door.

For decorative plumbing and hardware showrooms, that shift matters. Buyers still want expert guidance and a hands-on experience,...

A monthly blog series spotlighting the innovative solutions, people, and partnerships powering B2B digital transformation, one partnership at a time.

In B2B & B2C eCommerce, businesses are constantly adapting to new technologies, from AI-powered search to mobile engagement tools. However, amidst t...

Table of Contents Increased sales: Metrics that show revenue impact Customer experience: Metrics that predict loyalty and share of wallet