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Site title: Unilog: B2B eCommerce Software & Product Content Services
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B2B companies have poured significant time and resources into eCommerce over the past decade, but many still face a familiar and frustrating reality: customers continue to call, email, or text in their orders even when a fully capable online portal is available. Launching an eCommerce site is no longer the hard part. The real differentiator today is adoption.
A monthly blog series spotlighting the innovative solutions, people, and partnerships powering B2B digital transformation—one partnership at a time.
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As part of our Partner Blog Spotlight series, I recently sat down with John Murcott, EVP of Products and Strategy at HawkSearch, to talk about one of the most overlooked growth engines in B2B eCommerce: search.
When most distributors think about eCommerce strategy, the focus often goe...
