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ChatGPT Ads and Consent: What Advertisers Need from Their CMP
ChatGPT Ads now run in Europe. OpenAI asks users for consent before personalising ads, but conversion tracking on your own site is your responsibility, and OpenAI's pixel measures by default. How to add ChatGPT Ads to your consent banner with UniConsent.

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Digital Omnibus Cookie Rules: Consent-Free Uses and the 4-Month Re-Ask Wait
The EU Council agreed its Digital Omnibus position on 21 October 2026. Cookies stay under the ePrivacy Directive, six uses would no longer need consent, and sites would wait four months before asking again after a refusal. What publishers and marketers should do now.

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Proof of Consent Beyond the Cookie Banner: Recording Consent From Forms, Preference Centres and Apps
Consent is given in sign-up forms, preference centres and mobile apps, not only in cookie banners. How to keep one consent record across all of them, and how UniConsent custom purposes and the Consent DB make proof of consent easier.

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UKGC SR Code 5.1.12: Gambling Direct Marketing Opt-ins by Product and Channel
UK Gambling Commission SR code 5.1.12 requires remote operators to offer unticked direct marketing opt-ins for betting, casino and bingo, by email, SMS and phone. What it requires, how it changes your CRM and how to keep proof of consent.

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Consent Sync for Klaviyo, Segment, Braze and Brevo: Keep Email Tracking Consent in Step With Your CMP
When a subscriber withdraws email tracking consent in your consent banner, your email platform needs to know. How UniConsent passes consent changes to Klaviyo, Segment, Braze and Brevo, and what to set up on each side.

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