Unfinished Business

For most of their careers, Alex and Lee believed a bigger team meant a stronger company. Now they believe the opposite, and they've got the receipts: $50M in revenue last year with seven full-time employees and payroll running at just 4%. In this solo episode, they make the case that in the AI era, headcount has flipped from a status symbol into a warning sign.

Katie Lefkowitz was a lifelong Snickers fanatic when a colon cancer scare and a doctor's orders to cut sugar should have ended that relationship. Instead, she went home and started experimenting with date-based caramel in her own kitchen.

Katie is the founder of Harken, the better-for-you candy brand now in nearly 7,000 stores including Walmart, Costco, Spr...

Every episode, Alex and Lee talk about how fast Hulken is growing. This one is about what that growth actually costs.

For the first time, they get candid about the messy middle of scaling a bootstrapped, vertically integrated brand: chronically out of stock on their bestsellers, rerouting inventory away from their own website to protect retail relationships...

Justin Allen co-founded TUSHY a decade ago to solve a problem most Americans didn't know they had. No roadmap, no comparable brand, no playbook… just a bet that if you made toileting joyful enough, people would come around. They did.

Now, ten years in, Justin is asking harder questions: What does brand even mean when the media landscape has completely fract...

Two things have been true at Hulken since year one: no dropshipping, and only say yes to collabs that actually earn it. On the eve of launching their most complex product development yet (a full pattern collab with Posh Peanut), Alex and Lee sit down to work out, on camera, what they actually think now.

This is a solo episode. No guest filter, no rehearsed ...