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Rory Sutherland and Tom Goodwin return for part two of our wide-ranging conversation on the future of marketing, creativity, and business.

From driverless cars and Silicon Valley thinking, to the dangers of digitising every human interaction, Rory and Tom explore what businesses lose when efficiency becomes the only goal. They also discuss why governments need creative ...


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Two of our most popular guests return for a conversation on what’s gone wrong in modern marketing and how to fix it. Rory Sutherland and Tom Goodwin tackle everything from digital overload and bad choice architecture to the disappearance of taglines, long-term thinking, and genuine creativity.

Expect behavioural science, contrarian thinking, and plenty of ideas that wil...


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Jim Olson has spent his career helping businesses navigate moments of intense pressure from corporate crises to deeply personal challenges, running comms at United Airlines and Starbucks. In this episode, the author of Tailwind shares the lessons he’s learned from leadership, resilience, and facing adversity head-on.

Drawing inspiration from Captain Sully’s Hud...


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Dan Taylor has spent over two decades at Google, helping shape how brands grow through search, media, and technology. Today, he leads global advertising at one of the world’s most influential companies, giving him a front-row seat to the biggest shifts in marketing.

In this episode, Dan shares what he’s learned from 20 years at Google, from the importance of simplicity ...


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