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In its latest deal with TikTok, Universal Music Group said it’s all about “[promoting] human artistry.” That’s a pretty statement–but if you think it means UMG is anti-AI, think again.
The new UMG x TikTok deal is a multiyear licensing agreement that lets TikTok keep songs from chart-topping artists like Lady Gaga in exchange for royal...
Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.
This week, a TikTok patriot passes on, a cross-country journey supports charity, and a new shark just dropped.
RIP, Patriotic Kenny. The 84-year-old, wh...
Platforms like Patreon and OnlyFans let creators distribute paywalled videos that can only be watched by their financial backers. Now, YouTube is testing a different approach to gated content: What if videos could only be watched by the fans who are most active within a creator’s community?
That’s t...
There’s a new creator-led line of monthly build kits arriving at a major home goods retailer, but I’m not talking about Crunchlabs. MrBeast is channeling his buddy Mark Rober by launching family-friendly build kits through his MrBeast Lab Swarms toy line. The kits will be available at Lowe‘s, where ...
Growing a YouTube channel to 50 million subscribers is no small feat, but Genevieve’s Playhouse has pulled it off. Ten years after its initial launch, the family favorite