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What happens when a music industry veteran (and former FaZe Clan President/COO) teams up with an experienced content creator to launch a company they call a “breakthrough digital talent powerhouse” that is “redefining modern entertainment”?

Well, they’re in the process of finding out.

Zach Katz and Jason Wilhelm launched their c...


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Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

This week, a hip-hop icon turned his swag on during a Kick stream, YouTube TV subscribers can channel surf to their hearts’ content, and the U.S. TikTok deal is done.

Creator commotion

Up first f...


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Would you subscribe to an Instagram version of YouTube Premium or Snapchat Plus? If you answered “yes” to that question, the latest leaks involving the Meta-owned app will pique your interest. Instagram is reportedly working on a paid tier that would unlock several premium features, including the ability to see which of your followe...


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In 2025, long-running TV industry trade show MIPCOM returned to Cannes with an “ambitious new focus” that put the creator economy at the heart of its event.

To do this, MIPCOM secured YouTube as a partner and welcomed over 10,600 attendees–including creators like Inoxtag and Kevin Tran–for three days of programm...


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