Truth Advertising

Where Smart Churches Are Investing Their Advertising Dollars—and Where They're Not.

Beginning July 12, 2026, USPS postage rates will increase by about 5% for most nonprofit church mailings. While no one welcomes higher postage costs, the actual impact on most church direct mail campaigns is surprisingly small—and it doesn't change one important fact:

Sure, most churches love to mail outreach campaigns for Easter and Christmas, but if this is their only church marketing they do all year, they are missing out. January is the best month of the year for churches to mail , especially for invitation-focused direct mail . Here’s why it consistently outperforms other months—both spiritually and strategically: 1. People Are Already T...

On January 5, 2025, the YouVersion Bible App experienced a moment of divine momentum — 798,000 people installed the app in a single day , the largest single download day in its history. Bobby Gruenewald, founder of YouVersion and pastor at Life.Church , shared that more than 18.2 million people engaged with God’s Word  that Sunday, proving that hearts everywhere are still hungry...