TravelSpike

For many travel organizations, July is more than the start of a new month. It is the beginning of a new planning cycle. Many organizations, including universities and public-sector institutions, operate on fiscal years that begin July 1 and end June 30, which means early summer often becomes a critical moment for budget planning, | READ MORE

Travel marketers have spent the last decade optimizing for targeting. Better audience segmentation. Better attribution. Better intent signals. Better retargeting. But in the process, many brands overlooked something more important, attention. Because targeting does not guarantee engagement. And impressions do not guarantee impact. In today’s fragmented media environment, the rea...

Most travel marketers are still thinking about the 2026 FIFA World Cup the wrong way. They see it as a tourism spike. A temporary surge in visitation centered around host cities and match schedules. But the World Cup is much bigger than that. It is a large-scale travel infrastructure event that will reshape movement | READ MORE

For years, digital marketing was built around inference. Platforms tracked browsing behavior, device activity, purchase patterns, and third-party signals to estimate what consumers might want. That model shaped modern advertising. But the landscape is changing quickly. Privacy regulations, platform restrictions, and the decline of third-party cookies are forcing marketers to ret...

The travel industry is approaching one of the largest domestic tourism moments in modern U.S. history. America250 is not just a celebration. It is a nationwide travel catalyst. As the United States approaches its 250th anniversary in 2026, destinations across the country are preparing for a surge in domestic travel demand tied to: patriotism | READ MORE