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Group travel is a significant segment of the tourism market, and if you want to see those buses pulling up to the curb and filling your destination or attraction with excite...
After attending MAICON, a Marketing AI conference hosted by SmarterX, one message came through loud and clear: AI isn’t replacing marketers—it’s making our work sharper, faster, and more imaginative.
As someone who works in tourism marketing every day, I saw clear opportunities for our industry to use AI more intentionally. Instead of bouncing between trendy tools, ...
You know them when you see them. Standout tourism campaigns can be big and flashy, or subtle but powerful – or some combination of these traits. But even before the results are revealed, it seems like there is something special about them.
At TAP, we’ve reviewed hundreds of these campaigns over the years through our Top Tourism Campaigns round-ups. While t...
When I first wrote about careers in travel and tourism, I highlighted insights from a handful of professionals I met at a conference—voices full of passion, optimism, and gratitude for the work they do. (You can read that original blog post here.) Since then, I’ve conducted dozens of interviews with tourism leaders from across North America, asking two simple but revealing qu...
There are an endless amount of tourism tools for marketing professionals out there that can help you achieve your marketing goals. In this age of technology, we have access to excellent marketing tools for tourism promotion that can help DMOs of any size make the most of their time and efforts. This list is full of free or inexpensive tools and technology that I use almost da...
