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Trade Show Insights

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Site title: Trade Show Insights – Tools to improve your exhibit results

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Trade Show Insights 20th Anniversary Celebration

Trade Show Insights is turning 20 & you’re invited to the party! We’re hosting a celebration featuring: Behind-the-scenes stories of the podcast’s origins & evolution over two decades Live conversations with a few past guests Countdown of the Top 10 most popular & influential episodes Interactive trivia, Q&A … plus more surprises! Set a re...


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Top 10 Posts & Episodes of 2025

It’s time to celebrate our most popular posts and podcast episodes from Season 20! Be sure to catch up on any you might have missed – especially our interviews featuring industry experts. This was a really close one … going right down to the wire on New Year’s Eve! In fact, there were only about 20 listens separating numbers 6-10. Plus we’ve got a new tool for ...


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Stop Dazzling. Start Connecting.

“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. But here’s the thing: Creating an immersive experience is not about LED screens, VR headsets, or other assorted flashy tech gadgets. In fact, all that glitz & spectacle may actually be driving attendees ...


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Master the Art of In-Booth Conversations

Ever had a conversation in the booth that feels more like a monologue than a dialogue? Have you ever been “that person”? There’s an art to creating a balanced, brief conversation in the booth. And – spoiler alert – it doesn’t happen by “winging it.” Communication strategist Rebecca Pierce Murray returns to Trade Show Insights with tips for pol...


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From Cranberry Fields to Trade Show Floors: Lessons from a Road Trip

My husband Alan & I just took our first vacation in 15 years! We covered a bit shy of 2000 miles in 8 days, checking off a bunch items on our wish list. We got to experience cranberry harvest in Wisconsin and spent time exploring the North Shore of Lake Superior. I highly recommend both of these areas, which are truly undiscovered gems! (You can feel free to reach out to me ...


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