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Trade Show Insights

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Site title: Trade Show Insights – Tools to improve your exhibit results

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Backstage Wisdom: Exhibit Marketing Lessons from Reality TV
Ever thought about what trade show marketers could learn from reality TV? How is pitching abstract concepts to studio execs like promoting intangible services on the show floor? I invited an Emmy-Award winning media advisor and visibility strategist to answer those questions and more. Drawing from decades of experience developing iconic TV franchises, Vinnie Potestivo shares val...

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Trade Show Insights 20th Anniversary Celebration
Trade Show Insights is turning 20 & you’re invited to the party! We’re hosting a celebration featuring: Behind-the-scenes stories of the podcast’s origins & evolution over two decades Live conversations with a few past guests Countdown of the Top 10 most popular & influential episodes Interactive trivia, Q&A … plus more surprises! Set a re...

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Top 10 Posts & Episodes of 2025
It’s time to celebrate our most popular posts and podcast episodes from Season 20! Be sure to catch up on any you might have missed – especially our interviews featuring industry experts. This was a really close one … going right down to the wire on New Year’s Eve! In fact, there were only about 20 listens separating numbers 6-10. Plus we’ve got a new tool for ...

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Stop Dazzling. Start Connecting.
“Create an immersive experience.” You’ve heard that a lot when it comes to trade shows and events. It’s something I talk about in my exhibitor workshops, books, and podcast. But here’s the thing: Creating an immersive experience is not about LED screens, VR headsets, or other assorted flashy tech gadgets. In fact, all that glitz & spectacle may actually be driving attendees ...

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Master the Art of In-Booth Conversations
Ever had a conversation in the booth that feels more like a monologue than a dialogue? Have you ever been “that person”? There’s an art to creating a balanced, brief conversation in the booth. And – spoiler alert – it doesn’t happen by “winging it.” Communication strategist Rebecca Pierce Murray returns to Trade Show Insights with tips for pol...

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