Trackier

For advertisers, agencies, marketers and brands, it is important to understand what OTT advertising is all about, its types and how to effectively use it in 2027 to stand out and build better user acquisition funnels. But just running ads on a new platform isn’t enough. This blog will also enable them to begin measuring the outcomes of advertising on OTT.

Performance marketing was supposed to get simpler. Instead, 2026 finds the industry in the middle of a genuine contradiction: the more autonomous ad platforms become, the less control marketers feel they actually have.

The more data flows through the system, the harder it becomes to trust what it tells you. And, the more channels converge into unified ecosystems, t...

A click may seem like a simple process, but what goes on behind the scenes is more critical. This process revolves around capturing valuable information like click IDs, publisher IDs, campaign details, and device information. The capturing of this information should be instant and accurat...

Within video-based advertising, pre roll ads secure one of the highest-reach and highest view completion when compared with all ad types. Users encounter them on streaming platforms, CTV, various websites and across social media. In this article, we’ll be covering their types, use cases and how to implement them correctly as part of the broader marketing strategy.

If what you share online is being rejected, it means that Google does not approve of it. This is especially the case with Google Ads.

You set your Trackier campaign, generate a tracking link, and launch your