Trackier

A user journey map is a visual representation of every interaction a prospect has with your brand, starting with the tracking macros that capture the first click on an ad or affiliate link, through to the moment...

Not all conversions are expected to be scrutinized and analysed at the same level. An action as simple as a sign-up or registration does not hold the same risk as a high-value goal like a first deposit. Due to this difference, both cannot be validated in the same way.

It is necessary to close this gap between the two opposite actions. With the Goal Level Conversion...

Relational marketing (also often known as ‘relationship marketing’) is a long-term strategy within marketing, which focuses on building trust, loyalty and value exchange between a business and its customers over a long period of time. You can view it as distinct from

Whether you’re onboarding a new advertiser, launching an affiliate offer, or scaling your performance marketing network, every campaign needs accurate tracking from day one. Trackier’s campaign wizard simplifies the entire process with a guided setup that helps you configure campaign details, payo...

The global affiliate marketing industry is valued at roughly $18.5 billion, with broader estimates reaching $27.8 billion. Nevertheless, a significant number of brands still depend on intuition, backward-looking network repor...