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The partnership will bring Bluey to five of Mattel’s franchises this autumn: Barbie, Hot Wheels, Fisher-Price, Polly Pocket and Uno.
Mattel and BBC Studios have announced a multi-year global licensing partnership that will bring Bluey to five of Mattel’s franc...
In the September issue of Toy World, Asha Bhalsod explains why treating Amazon as just another retailer overlooks its rich source of customer insights.
“As we move into the final stages of planning for Christmas, most toy businesses will be asking familiar questions,” said Asha. “Have we backed the right products? Have we invested behind the right reta...
After five years working within the Orchard Toys marketing team, Chloe will be stepping into the role of Marketing Manager.
Orchard Toys has announced the appointment of Chloe Chambers to Marketing Manager. She has been with Orchard Toys for over five years, working...
Universal is bringing its entertainment portfolio to BLE 2026, showcasing popular properties such as Shrek, Gabby’s Dollhouse and Fast & Furious.
At Brand Licensing Europe 2026, Un...
Successful applicants receive months of training, industry access and networking designed specifically for retailers interested in developing brand licensing strategies.
Applications are now open for