Toy World Magazine | The business magazine with a passion for toys

This has been a very strange week for me. Under normal circumstances, I would have been travelling to either Harrogate for the Toymaster Show, or Las Vegas for Licensing Expo. Unfortunately, due to my health situation, I was forced to sit at home this year and hear all about the events from people on the ground.

I have certainly seen and heard lots of positive reports ...

As David Mordecai thanks Allen for his dedication over the years, One For Fun looks forward to a new chapter with Heather joining the team.

Allen Murray, One For Fun’s longstanding representative in Ireland, is set to retire at the end of May. The team at One For Fun was d...

In this new version of Monopoly, players can choose their favourite F1 Team and race around a bespoke board inspired by iconic circuits from across the world.

With Formula 1 season heating up ahead of the upcoming Grand Prix races this summer, Hasbro has launch...

As the brand celebrates its 10th anniversary milestone, the new launch from L.O.L. Surprise! is perfectly timed for Half Term sales opportunities. 

The brand-new Plush Surprise collection is a fashion-led, new collectible concept combining plush toys, surprise unboxing and wearable accessories all in one. Tapping into the booming trend for bag cha...

Authentic styling in keeping with the new movie has meant the RC has proved a hit, and Simba Smoby says its marketing support is a force to be reckoned with.

As the new Star Wars: The Mandalorian and Grogu movie hits cinemas, Simba Smoby‘...