As I am writing this week’s Blog on April Fool’s Day, I’ve been looking at the usual crop of corporate ‘look at me’ gags across social media and one in particular caught my eye. It was from someone pretending to be the US President, Donald J Trump. A hilarious post purporting to be from him on Truth Social implied that having started the Iran War, he is now planning to flounc...

Key retail space within Selfridges London and Manchester Trafford stores has been transformed into a themed pop-up and used as a launch pad for MGA’s hotly anticipated Bratziez brand. 

Beloved for over 25 years, Bratz, the trendsetting lifestyle and fashion doll brand from

Mini Brands Really Works Vinyl blends music merchandise with pop culture, tapping into the vinyl resurgence and growing demand for functional, displayable collectibles.

Zuru has announced the launch of its latest Mini Brands range: Mini Brands Really Works Vinyl, an innovation in collectibles that allows real music to be played back within the world of...

While the debut Lego collections centre on colouring and creative expression, future phases will expand the concept  through Let’s Create Together and Let’s Build Together ranges.

Hunter Price International has revealed a first look at the debut collection followi...

Spanning nearly 450 pages, the new catalogue showcases Reydon’s most comprehensive offering to date across the Sport, Toy, Outdoor and Leisure markets.

Reydon has announced the launch of its highly anticipated 2026/27 B2B Trade Catalogue, delivering an extensive collection of brands and products across the Sport, Toy, Outdoor and Leisure markets. To vi...