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TP490: Built for Visits, Not Relationships
Chris Boyer and Reed Smith on the engagement-avoidance gap in healthcare and what Monigle's Humanizing Brand Experience Vol. 9 says about closing it.

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Season 3, Episode 6: Pam Landis on Women in Tech and Digital Leadership
Pam Landis of Hackensack Meridian Health draws on 30 years in healthcare digital to talk about building teams, staying curious, and what AI actually means for patient access.

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TP489: The Advocate – Marketing as the Voice in the Room
Chris Boyer and Reed Smith on why owning a VoC program isn't the same as having a voice, and the advocate role marketing should claim before no one does.

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TP488: What If Marketing Owned Patient Activation?
Marketing has the strongest unclaimed toolkit for patient activation, the growth category CMOs name first. 47% of health systems have no owner for it. Chris Boyer and Reed Smith on what marketing has to give up to claim the category.

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Season 3, Episode 5: Matt Schwabel on Leading Through Change at UNC Health
Matt Schwabel of UNC Health talks through what it takes to manage change inside a large health system — from pandemic pivots to department reorganizations.

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