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Tortoise & Hare Software: Search Engine Marketing For B2B Tech | Tortoise & Hare Software
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Brands are one thing, but if you’re searching for an MSP Marketing expert it’s also good to know who the people are that are driving the MSP Marketing space forward. In this post my goal is to help you fast track your understanding of some of the most influential people in the MSP Marketing space…
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You have heard that SEO can generate consistent inbound leads for MSPs, but you are unsure how much to invest, how long it takes to see results, or whether the return justifies the effort. Many MSPs start SEO with optimistic expectations and limited clarity, only to become frustrated when rankings and leads do not materialize…
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Many MSPs want a steady flow of qualified inbound leads. Google Ads is one channel that can help deliver that. Understanding keyword selection is one of the most important aspects of successfully leveraging Google Ads. Keywords are a targeting setting that can match many different search terms. Your match type choice controls how widely you…
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For MSPs focused on local SEO, adding a concise service term after the brand in your Google Business Profile name can increase relevance for key searches. Formats like “[Brand Name] – IT Services” or “[Brand Name] – Cybersecurity Services” help Google understand what you do, which can lift visibility in the Map Pack and on…
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In the fall of 2024 a Phoenix based MSP reached out to Tortoise and Hare Software for help with the Google Advertising account. This MSP had used Google Ads in the past to grow their business but had seen declines in advertising performance and were running out of time to stay abreast of the fast…
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